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We test Spanish language variations regarding the disclosures around the world.

We carried out qualitative customer evaluation on Spanish language versions regarding the proposed disclosures. We tested in three metropolitan areas: Arlington, Va. (October 11-12); Phoenix, Az. (November 14-15); and Miami, Fla. (December 12-13).

23, 2013 – June 13, 2013 april

Validating our assessment

The contractor who helped us throughout the testing process, we conducted a quantitative study of the new forms with 858 consumers in 20 locations across the country with the help of Kleimann Communication Group. The study showed that the new forms offer a statistically significant improvement over the existing forms by nearly every measure.

June 18, 2013 – July 26, 2013

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